Procreate
Project Brief
I was commissioned to create a set of graphics for a tuition company's website. The overall intention was to design visually appealing and cohesive graphics that communicate key elements of the company's values and services. The designs needed to be a starting point for developing the company's brand identity and appeal to the audiences of students and parents.
Software and Tools Used
Procreate for illustrating and refining design elements.
iPad used with apple pencil for detailed drawing and colour work.
Challenges
Balancing the design complexity with clarity required simplification and refinement.
Ensuring consistency across designs was made easier by the development of a style guide.
Outcomes
The final set of graphics (a selection of which are pictured above) successfully captured the tuition company's message and identity.
Each design represented a key concept as specified by the company, such as:
Path to Success - represented by a student reaching for a star, achievement with the support of guidance and learning.
Effective Learning Tools - captured as a tablet featuring educational symbols, highlighting the company's use of technology in education.
The designs were received by the client and were then used very effectively across the company website and promotional materials.
Summary
This project was an exiting venture that allowed me to refine my design and digital illustraiton skills with a client-driven objective. It clearly demonstrated my ability to translate educational concepts into clear and engaging visuals that not only strengthened a company's brand image but broadened my own creative abilities.